Mild Whistle: Self-initiated project for self branding. Mild Whistle’s new identity stems from a paradox effect surrounded by a combination of funk layering beyond formality. Like a gentle thunder – where two opposites or complexities bring about the designer’s works as is; being louder than what the designer intends.
The identity broadens with usage of letterpress accompanied by glamour with modernism. This is created with the intertwining between bronze and a soft tone of turquoise. The play of metal tones and pieces with cotton represent the designer’s ideologies of art direction and design.
Amber: Amber, is a new brand identity and bottle packaging that envelops a blend of rustic folkish contemporary for a honey brand – nestled with dark greys, whites and yellowish browns.
The ideation behind it is extracted from the process of fossilisation and presented by using transparent labels. These label treatments includes the overlaying of the transparent label onto “almost” still life objects onto a glass bottle; thus creating a see-through effect almost similar to translucent fossilised resin.
Pairings of food with honey were experimented, conceptualised and complimented with not-so-common pairings of granola, caramelised crème brûlée popcorn, almonds, thyme, blueberries and rustic Bâtard.
Salt&Wood: Salt&Wood is an experimental zine that collects our manifesto and perspectives on topics of discussion that ranges from the raw imperfections in anomaly, design, randomosity and a celebration of the uncommon.
The first issue introduces Oddds on a cognitive level – our methodology in our craft and beliefs. Printed on uncoated paper, each issue is filled with a subject topic, photography, graphics and typography.