Asri Ahmad started his career in 1982 in one of the first design consultancies in Malaysia, Johan Design Associates. Post that, he worked as the creative director of Art & Magic, a design subsidiary of Bates Advertising, in early 1991.
An industrial designer by qualification, Asri’s experience spans more than 30 years and extends across the core disciplines of branding and design. Some of the brands that he has worked on include Malaysia Airlines, Petronas, Putrajaya Holdings, Telekom Malaysia, Celcom, ASTRO, DIGI, TDC, HSBC, EON, KL Sentral, Dutch Lady, 100 Plus, Levi’s, Nokia, Sheraton Hotels, KFC, Pizza Hut, Mamee Double Decker, Lam Soon, Giant Hypermarkets and Maju Holdings, Sapura and KSN.
Asri is also the founding member of wREGA (Graphic Design Association of Malaysia) and a regular Curriculum Syllabus Reviewer (CSR) for Multimedia University in Cyberjaya. He is an Industry Advisor for University Sains Malaysia in Penang and Taylors University Lakeside Campus in Subang Jaya Selangor.
He is also the former founding director of Fif Designs, Ridaa Associates and Mulia events, and creative consultant and director of Rifaie Chua Sethi Sdn Bhd, a strategic brand consultancy. He has been on the advisory panel for KL Design Week 2010 & 2011, Icograda Design Week 2012 held in Kuching, Sarawak and VGAfest 2013 in Kuala Lumpur. He has also been invited as a judge for various events like Kreate Design competition 2011, 1Malaysia International Tourism Night Floral Parade and Flora Putrajaya 2011, Antalis Conquerer Awards 2010/2011 and Paperweight Awards 2014 organised by Antalis and ArjoWiggins Creative Papers.